In a world increasingly filled with technology, distractions, mass media, and pressures, the most important knowledge anyone can have is an understanding of themselves.
Know Yourself is dedicated to this idea. Our products teach kids about their own anatomy, physiology, and psychology, because kids who have a grounding knowledge of themselves are better at school, sports, friendships — everything! We believe the best gift you can give your child is the gift of Self Literacy, by putting them on the path to a life-long journey of self-discovery. We will not rest until every child has heard the Self Literacy message.
As a Public Benefit Corporation, we have made social values a core part of our charter. We donate 5% of our annual after-tax profits to organizations supporting local communities, the arts, and education. Whenever possible our products use sustainably produced materials from Fair Trade labor sources. Our Benefit Corporation status allows us to put our mission of blanketing the Earth with Self Literacy ahead of shareholder interests, but we believe the two go hand-in-hand. We use the power of profit and capitalism to fuel our altruistic mission.
CEO and Co-Founder
Founding story (from Nancy):
When my daughter Zhi was almost 4 years old, she came running into the kitchen quite excited and out of breath. She put my hand on her sternum and said “Mom! Mom! Can you feel it?” I realized very quickly that she was referring to her heart beat. I smiled and replied “That’s your heartbeat love.” “Mom! It goes ALL the time!” Her innate and pure curiosity filled me with joy.
I wanted to meet this worthy interest of hers with information that wasn’t too much but enough so she could build on it as she was ready. I looked at all the materials on the market and, dissatisfied with going right to the entire human body books or sliding all the way down to “I smell with my nose”, I decided to develop a series that would help give my daughter what I consider the most important information she can hold in her lifetime, and that is Self Literacy... continue reading
Executive Chairman and Co-Founder
Tim Howes is executive chairman and co-founder of Know Yourself. He is a computer scientist and entrepreneur who has co-founded two technology companies in addition to Know Yourself. The first, Opsware, was bought by HP in 2007 for $1.65 billion. The second, Rockmelt, was bought by Yahoo in 2013. Tim has also served as vice president of engineering for Yahoo, chief technology officer for HP Software, vice president of technology for AOL, and chief technology officer for Netscape’s server product division. In his spare time, he is at his other full time job as chief technology officer of ClearStory Data, a leading provider of fast-cycle data intelligence for everyone.
Know Yourself is a departure from Tim’s usual technology-focused, pure for-profit ventures. Inspired by his wife Nancy’s passion to educate their daughters and spread self literacy to the world, Tim has been a supporter of and participant in Know Yourself’s mission from its beginnings in the family garage (he parks his car outside now) to its current status as a ‘real company’ with office space, employees, and everything, as he likes to say... continue reading
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