Originally from New York, with a 20-year career in building successful brands, product development and creating partnerships, Elaine brought her love for standing behind substantive products to Know Yourself. When she first moved to Oakland, she discovered their “One Book/One Store” on Grand Avenue, had the pleasure to meet Nancy Howes, and knew right away that she would be part of the Self Literacy mission.
Starting out as a buyer for Abraham & Strauss in New York, then moving to one of the largest houseware companies in the US, Lifetime Brands, and followed by work with health and beauty products, Elaine has extensive knowledge of consumer package goods and services. Elaine has developed new products from ideation to conception, while launching and branding others. Elaine believes in taking the time to observe the dynamic world around us, in hope of building insights into trends and behaviors. Elaine understands that despite how high-tech our interface becomes, it always comes down to people and the relationships they foster. She is very excited to build these relationships to help grow the success of Know Yourself!